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PROFILE

Experience & Expertise

25 years experience as a Broadcaster I Inspirational Speaker I Multi Media Artist

Awarded "Best Performance Award" by Mayor Bill White of city of Houston

Awarded "Best Performance Award" by Counsel Member M J Khan of Houston

Awarded "Best Performance Award" by singer, Jagjit Singh

Ranked among the Top 24 International Radio Broadcasters Profile by LinkedIn.

Endorsed by Indian & Pakistani Celebrities for Excellence in Broadcasting


Anwar Maqsood, "Achi Boli Tum"

Zenat Aman, "You are so effervescent"

Arjun Rampal, "You are so cool Leena"

Pakistan I India I UK I USA

RADIO & EVENT HOST  
VICE PRESIDENT ONLINE & DIGITAL

Jan 2021 - Present

  • Host daily 4 hour Premiere Houston's Morning Drive time Show Onair and Online

  • Host events & concerts

  • Host all celebrity, political and community interviews for the station

  • Develop and maintain corporate client relationships.

  • Perform and produce Voice-overs for commercials & promos 

  • Design & produce programming focused on meeting the needs and interests greater Houston communities.

  • Produce Onair promotional materials & station IDs.

  • Produce scripts for On-air material.

  • Create marketing program utilizing multi-media content to establish unique brand identity and distinctive marketing image.

  • Promote HUM FM's content on a variety of social media formats

Videos

RADIO & EVENT HOST 
FOUNDING PARTNER
HEAD OF BROADCAST OPERATIONS

Aug 2015 - Nov 2017

  • Successfully founded, set up and managed day to day operations for a 24 hour music & talk station for investors.

  • Hosted daily 4 hour Premiere Houston's Morning Drive time Show Onair and Online

  • Hosted daily 3 hour Premiere Houston's Evening Drive time shows Onair and Online.

  • Hosted and produced a bi-weekly talk show based on current political, social and economic issues.

  • Hosted all celebrity, political and community interviews for the station.

  • Hosted all Station events.

  • Established Radio Dabang's management policy, organizational hierarchy and structure.

  • Established Radio Dabang as a quality content provider within the broadcasting industry.

  • Established work standards and expectations for employees.

  • Established content and music policy for all shows.

  • Managed all departments and staff of the station, ensuring efficient and effective production.

  • Hired and trained all talent & scheduled production & programming.

  • Supported & Inspired talent to drive the creativity of 20 radio hosts and programmers.

  • Developed and maintained corporate client relationships.

  • Developed and maintained strong relationships with other media organizations, local community organizations, broadcasting peers and community leaders such as; Mayor's Office, City officials and Houston Police Department

  • Developed marketing strategy including branding, station positioning and coinciding imaging.

  • Served as a Station's spokesperson for local, national and international media.

  • Directed all advertising campaigns with a focus on client service.

  • Directed operation of the automation system, advertising traffic system & Program Content Dept.

  • Directed on-air announcers, radio host &/producers.

  • Designed Radio Dabang's Onair Studio, Production Studio, Recording Studio and streaming room.

  • Designed the studio & ordered equipment & assembled with FCC qualified engineer.

  • Designed Radio Dabang’s primary broadcast line-up and on-line & social media based programming.

  • Designed Station Onair-imaging, production, programming.

  • Designed & produced programming focused on meeting the needs and interests greater Houston communities.

  • Designed, organized and conducted Hurricane Harvey Emergency and Relief Broadcast

  • Produced all Onair promotional materials & station IDs.

  • Produced Copy for all On-air material.

  • Created marketing program utilizing multi-media content to establish unique brand identity and distinctive marketing image.

  • Created and updated employee training materials.

  • Promoted Radio Dabang's content in a variety of social media formats

  • Monitored programming and Onair messaging to ensure compliance with the FCC rules.

  • I named the station.

Contact

TV HOST

Jun 2014 - Jun 2015

  • Hosted the entertainment News on The Morning Show "Yeh Hai Zindagi"

  • Evaluated and followed up on news leads and news tips to develop story ideas.

  • Incorporated advertisers and products into shows in new and innovative ways.

  • Researched and created content for the show including queue cards, images and videos.

  • Arranged and conducted interviews with individuals for stories.

  • Selected and updated stories and photos for social media.

  • Served as a spokesperson and representative for the station at station events and other community forums.

Contact

RADIO HOST
COUNTRY HEAD PROGRAMS & CREATIVE

Jul 2008 - Jul 2015

  • Managed the Creativity, Programming & RJs in 4 cities for MAST FM 103.

  • Hosted Pakistan's Premiere "The 3D Show" 10pm-midnight week nights across four cities

  • Hosted daily 3 hour Pakistan's Premiere morning drive time shows "Morning Juice" across the network.

  • Hosted and conducted bi-weekly late night super hit talk shows: "Romance Overdose" & "Dil Ki FIR" across four cities

  • Hosted Sunday Afternoon Political Satire Show "Siyasi Adakaar" across four cities

  • Hosted celebrity, political and community interviews

  • Hosted sponsored shows in studio and on-location

  • Created the original design and strategy for network programming for all stations.

  • Managed the creative team, scheduled local & network programming for all stations

  • Worked closely with local station managers & sales and marketing teams.

  • Produced Copy for all On-air material

  • Designed and presented creative advertising campaigns to corporate clients.

  • Directed all Onair promotional campaign material

  • Served as a spokesperson for local, national and international media.

  • Developed program & production SOPs to ensure smooth operations between creative and sales dept.

  • Auditioned, hired & trained new talent.

  • Provided support and inspiration for over 100 Onair talent

Videos

BOLLYWOOD DEBUT SONG USED FOR MOVIE TRAILER

2013

Main Hon Rajnikant movie premiere song

Video

TALK SHOW HOST EXPRESS TV

2013-2014

  • Hosted the entertainment segment with Maaya Khan on national TV, The Morning Show on Express News & Entertainment

  • Researched & created content for the show including images, videos and celebrity collaborators

Contact

TALK SHOW HOST ARY TV

2012 - 2013

  • Hosted the entertainment segment with Maaya Khan on national TV, The Morning Show on ARY

  • Researched & created content for the show including images, videos and celebrity collaborators

Contact

RADIO & EVEN HOST
PROGRAM DIRECTOR

July 2024 - May 2025

  • Successfully developed a 3 hour part time radio program to a full time music station with investors.

  • Hosted daily premiere 3 hour morning and evening drive time radio shows in the greater Houston area

  • Hosted all celebrity, political and community interviews.

  • Hosted all Sangeet Radio events.

  • Programmed and scheduled the station

  • Developed and maintained client accounts and relationships.

  • Produced promos, station IDs & commercials

  • Hired and trained RJs

  • Represented Sangeet Radio at all community events

  • Developed content and music policy for all shows

  • Supervised the conversion of the physical music library into a digital library

Contact

TV HOST PAKISTANI TV CHANNELS

June 2025 - April 2026

GUEST HOSTS ON THE FOLLOWING TV CHANNELS: AAJ TV, MASALA TV, SAMAA TV, INDUS TV, HEALTH TV & TV 1

Contact

RADIO HOST

Oct 2002 - May 2004

  • Hosted sponsored and community radio and TV road shows

  • Hosted and represented ARY at events & promotions

  • Arranged public relations events for new programming

  • Managed the commercial log

Contact

RADIO HOST FM100 LAHORE
HEAD R&D DEPT

Nov 1999 - Oct 2002

  • Successfully developed a 3 hour part time radio program to a full time music station with investors.

  • Hosted daily premiere 3 hour morning and evening drive time radio shows

  • Hosted all celebrity, political and community interviews.

Contact

RADIO HOST FM101

Oct 1998 - Oct 2000

  • Hosted daily premiere 2 hour morning drive time radio shows

Contact
 

LEENA SHAH ON YOUR RADIO

Keep your listeners glued and your advertisers competing for your Air time!


Capture your audience with the most entertaining & Dynamic Show


“The Leena Shah Show”

 
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